Clicks Before Content

While I’ve been working on my audio slideshow, I decided to write about a video I watched for this week’s topic. Marina Shifrin, a graduate from Mizzou’s J-school, quit her job via youtube video last week. After working several jobs in the journalism industry, she decided she had created enough stories and videos on deadline for clicks and views rather than content. So, she finally created a video that included the content she wanted rather than what would be profitable.

While the video is a creative way for Shifrin to quit her job, it didn’t give me enough context alone on why she quit. Her blog, however, filled in the gaps. (

The issue with journalism isn’t that it is dying. It’s that journalists and editors alike are allowing the quality of their work suffer in order to make more money and produce more stories. News frequently focuses on trivialities or on depressing events.

As Shifrin puts it, “After I admitted that I could not hit the deadlines needed to put out our long-form, satirical news pieces, I was moved to our serious stories. Guess what I figured out? Journalism is the worst! I mean if you’re not reporting about which Kardashian is pregnant, then you’re reporting about a baby that was shot in the head.”

The sad thing is that I agree with Shifrin. My own personal form of torture was my news writing course last semester (no offense to my instructor or the class- news writing just isn’t for me). News either sacrifices good reporting for views or it covers the worst events imaginable.

If anything, Shifrin’s blog solidified the fact that I could never work for a news organization- good thing too, because I’ve already applied for strategic communication as my journalism emphasis area. Moreover, if I had to write an article about the Kardashians, I actually think I would hate myself long after the “issue” had been forgotten and the family had found some other way to remain famous.

The world needs journalists who actually care about the work they’re creating. Good stories don’t come without quality content and craft. Maybe this is why multimedia is so effective; it allows journalists to use creativity while telling stories that may have otherwise gone unnoticed.



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